Impact of digital technologies on the business models of construction industry enterprises

Introduction. Digital technologies are one of the drivers of the development of all spheres of activity, in particular the construction industry. Digitalization has a qualitative impact on the activities of construction industry enterprises, while the technologies introduced significantly affect business models. The lack of comprehensive studies aimed at studying the degree of change in the business models of construction industry enterprises determined the relevance of this work, the purpose of which is a comprehensive representation of how the business models of construction industry enterprises will be changed under the influence of digital technologies.

Materials and methods. The paper provides a comprehensive analysis of changes in business models of construction industry enterprises under the influence of the digitalization process. The analysis took into account the scientific works of domestic and foreign researchers, and also used cases of Russian construction industry enterprises. The changes in all four business areas are considered in detail: customer experience, offering, infrastructure and company financial performance; the changes in nine blocks of business models are also described in detail: key partners, key activities, key resources, value proposition, customer relations, sales channels, consumer segment, cost structure and income streams.

Results. A general scheme of changing the business model of construction industry enterprises under the influence of digital economy technologies is presented: a typical business model of construction industry enterprises before the digital transformation process and a business model with characteristic changes that will occur under the influence of digital transformation are presented.

Conclusions. During the study, a comprehensive analysis of the impact of digital technologies on the business models of construction industry enterprises was carried out, and a unified representation of the digital transformation of business models of construction industry enterprises was formed. The results of this study can be used and implemented in practical activities of construction industry enterprises engaged in digitalization of their activities in terms of making relevant changes to the existing business models of such enterprises.

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