Digitalization of investment and construction enterprises focused on various activities

Introduction. Digitalization and digital transformation are key development trends manifested by the investment and construction industry in Russia and worldwide. However, in research, digitalization and digital transformation are often considered generically in relation to all enterprises in the field, or, alternatively, one small group of enterprises is identified. The purpose of this study is to identify industry-specific characteristics of digital transformation in the field of personnel management, including shortage of qualified personnel, resistance of management and employees to changes in the process of
transition to digital technologies. The study focuses on enterprises performing different activities within the framework of investment and construction projects.

Materials and methods. The research is backed by the data collected by launching a sociological survey and an online questionnaire within the framework of a study of digitalization implemented at Russian construction enterprises. The data thus collected were statistically processed, and factor analysis was applied to find correlation between characteristics of enterprises and their main activities (functional orientation).

Results. Respondents analyzed the shortage of qualified personnel proficient in digital technologies. Integrated analysis is presented; it is also broken down by groups of enterprises clustered by functions. In the same manner, resistance to change was also analyzed; as a result, a group that is resistant to change was identified. This behaviour is typical for regular employees; however, it is also largely demonstrated by executives and mid-level managers.

Conclusions. The analysis underlies the conclusion about the need to plan and streamline processes of digitalization and digital transformation, taking into account all studied aspects and scientifically grounded proposals to reduce resistance to change in such cases. Measures taken to reduce resistance to change will reduce its negative manifestations and increase the efficiency of digitalization and digital transformation processes.

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